7 Reasons  
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Why our levels of meat consumption are killing our planet

Presented by Tony Talbot in association with Greenpeace UK

There is no other way for me to put this. We have to stop being so selfish and think more about how we as individuals are screwing things up. I know it is a very, very difficult 'ask' especially during these tough times following so many years of austerity in the UK. However, from climate change to forest fires to human rights abuses, the global industrial meat industry leaves a trail of destruction all over the world. Millions of people's lives depend on a dramatic reduction in the consumption of meat and dairy. And it’s not just red meat that’s the problem. Please read on. . .


Meat – or more specifically, ‘industrial meat’ – is bad for the planet.

The vast majority of meat bought in the UK is produced in intensive factory farms. These farms are part of a destructive global system of mass-produced industrial meat and dairy.

This system is driven by supermarkets like Tesco, Sainsbury’s and Asda; as well as fast-food chains like KFC, Burger King and McDonald’s. Many of these household names buy from companies owned by JBS – the largest meat processing company in the world. Through its meat production, JBS produces around half the carbon emissions of fossil fuel giants such as Shell or BP and is driving deforestation in the Amazon.

The industrial meat system requires a huge amount of land to sustain itself. Forests, particularly in South America, are deliberately slashed and burned every year to graze cattle and grow enough crops to feed billions of farmed animals.


95% of UK chicken is produced in industrial farms like this one. Almost three million chickens are consumed in the UK every day. 

Here’s why industrial meat is so bad for people and the planet:

1. It causes deforestation and forest fires

Industrial meat is the single biggest cause of deforestation globally. In Brazil, farmers are deliberately setting forest fires – like the Amazon rainforest fires you may have seen in the news – to clear space for cattle ranching and to grow industrial animal feed, like soya, for farms back in the UK. Forest fires are set deliberately to clear land for grazing or to grow huge volumes of animal feed. 

2. It causes climate change

The climate impact of meat is enormous – roughly equivalent to all the driving and flying of every car, truck and plane in the worldWhen forests are destroyed to produce industrial meat, billions of tonnes of carbon dioxide are released into the atmosphere, accelerating global warming. The fallen trees are often left to rot on the forest floor or are burned, creating further emissions.

Healthy trees are essential for absorbing carbon from the atmosphere. If we cut them down, they can no longer help us in the fight against climate change.

3. It’s pushing the Amazon rainforest closer to a tipping point

Trees in the Amazon rainforest produce their own rainfall, which keeps the whole forest alive and healthy. If deforestation (for things like industrial meat) continues at the current rate, the Amazon could reach a ‘tipping point’, where it can no longer sustain itself as a rainforest.

This would have a devastating impact on the people and animals who live in, or depend on, the forest directly. It could also lead to less rainfall, affecting drinking water and irrigation across large parts of South America; and changes to climate patterns in other parts of the world too.

4. It’s responsible for human rights abuses and land-grabbing

Indigenous People and traditional communities – like the geraizeira communities in Brazil –  are at the frontline in the fight to protect forests. An investigation by Greenpeace Brazil showed that security forces working for soya producer Agronegócio Estrondo harassed, detained, abducted and shot members of the traditional geraizeira communities.

Meanwhile, President Bolsonaro and his government tacitly encourage illegal loggers, miners and farmers to occupy Indigenous lands, by rolling back historic regulations and trying to legalise land-grabbing. Land invasions often become violent and loggers have killed Indigenous People in these conflicts. Mass meat producer, JBS, has been repeatedly linked to suppliers who operate illegally on protected Indigenous lands.

Cattle ranches and soya producers in Brazil have a history of profiting from modern-day slavery. That includes suppliers to JBS (the meat processing giant). JBS’ abattoirs have been linked to terrible working conditions, mass outbreaks of Covid-19 and salmonella-ridden chicken exports.

5. It’s killing wildlife

By clearing forests, destroying habitats and using toxic pesticides to grow animal food, the industrial meat industry is contributing to the extinction of thousands of species, many of which haven’t even been discovered yet.

We depend on a healthy environment for our own survival. The huge abundance and variety of the natural world (sometimes called biodiversity) is essential for food, clean water and medicines. The rapid loss of biodiversity, largely driven by industrial farming, could be as big a threat to our existence as climate changeJaguars are dying out, having lost nearly 38% of their habitat in Brazil. They’re classified as ‘near threatened’ by the International Union for Conservation of Nature.

6. It’s increasing the risk of future pandemics like coronavirus

Destroying forests and other wild areas for animal agriculture is a major cause of new infectious diseases. Three-quarters of new diseases affecting humans come from animals. Cutting down and burning forests brings wildlife into closer contact with people, enabling deadly viruses to pass from animals to humans. The more forest that is destroyed, the greater the risk of a new pandemic.

But that’s not the only disease risk from industrial meat. Factory farms can also increase the spread of disease, both between animals and from animals to humans. The risk is higher for industrial meat farms because huge numbers of animals are crammed into small spaces, and the animals themselves have weaker immune systems. This means that viruses can develop more rapidly and have the potential to pass to humans.

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16 April 2018, Thuringia, Germany: Sow with her piglets on a factory farm. © Greenpeace

7. It’s an inefficient way to eat

Companies sometimes argue that industrial meat is an efficient way to produce food, but this ignores its true costsOver a quarter of the world’s entire land area is used to graze or grow food for farm animals – food that could have been eaten by people in the first place. Just 1kg of chicken meat takes 3.2kg of crops to produce. If eveyone ate a plant-based diet, we’d need 75% less farmland than we use today. That’s an area equivalent to the US, China, Europe and Australia combined. That’s because it takes less land to grow food directly for humans, than to feed animals, which humans then eat. In countries like the UK, we need to be eating 70% less meat and dairy by 2030 to prevent climate breakdown. By eating a larger proportion of plant-based food, we could feed more people – with all the calories and nutrition needed for a healthy diet – without destroying forests.

But this isn’t just about people’s individual choices. Supermarkets, like Tesco, play a huge role in shaping customer demand through advertising, price cuts and special promotions. Tesco sells more meat and uses more soya for animal feed than any other supermarket in the UK. And despite committing to stop supporting forest destruction by 2020, they are still buying meat from suppliers linked to deforestation.

We can’t wait another 10 years for action. That’s why Greenpeace is calling on Tesco and other companies to start playing their part. They need to halve the amount of meat they sell by 2025, and ultimately phase out industrial meat entirely. They must replace that meat with more plant-based food options, and immediately stop buying from companies owned by forest destroyers. 


Take action

Corporate monsters are destroying the forest home of the jaguar to produce meat on a huge scale. If we lose the world’s forests like the Amazon, we lose precious wildlife and the home of many Indigenous Peoples. We also lose the fight against climate change - putting us all in danger. Some of the UK’s biggest supermarkets and fast food chains including Tesco, Sainsbury’s, Asda, Burger King, McDonald’s and KFC are fuelling the problem. Tell these companies to stop buying from forest destroyers.

Acknowledgements and thanks to Greenpeace: Natalie Brown: Pablo Petracci: Campbell Plowden: Denisa Šterbová


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