New Light through Old Windows

Updated: Nov 23, 2020

The new economy is what we make it

Had the internet been around hundreds of years ago, we may not have needed Isabella d'Este, Lorenzo de' Medici, Nikolaus Esterházy and Henry Carey. Among others, they provided start-up funding to Leonardo da Vinci, Michelangelo, Joseph Haydn and William Shakespeare respectively.

The modern equivalent of patronage is project funding platforms like or The model is basically the same: people with talent but not money are funded by people with the latter and, probably not the former, to deliver products or services at some time in the future. The only difference is scale. Ownership is not necessarily the end result.

I’m a patron of the arts

I’m a big fan of internet based radio service Rusty Hodge and his team curate over 20 themed radio stations playing an eclectic mix of non-mainstream music. I fund their efforts by buying horrendously overpriced branded clothing which allows them to stay “on-air”, advert-free, for my enjoyment.

In a similar way I pay £10 a month to rent all the on demand music I need. I sold all my CDs two years ago. Others subscribe to all-you-can-eat services like Amazon Prime or for TV and film.

Some of the listener supported stations at

Make then sell, sell then make

Other examples are and, which has enabled many crafters and specialist manufacturers to offer products that do not exist until someone orders and then, most often, pays for them. In an ideal world the money is in the bank before production starts.

Moving on a step further, I recently bought some art that I could have obtained for as little one US cent. I bought a poster by artist Joshua Ellingson - He decided to offer a print of his artwork “Free Wi-Fi” (a parody of Edward Hopper’s “Nighthawks”) and allowed the purchaser to set the price - anything from one cent to around $100. I wouldn’t have looked at buying if the offer had not caught my eye through people talking about it on Twitter. He suggested $20-30 was a good price, I entered my offer (you’ll have to guess how much) and the giclée print made its way to me through the post. It’s hanging on the wall of my office where I’m typing these ramblings.

The new economy is what we make it

Want a sure-fire formula for you and latest project or charity to benefit from ‘the new economy’?

There isn’t one.

Maybe the new economy doesn’t exist, but one thing is very real: people who consume our output, contribute to our cause or volunteer their time are thinking in new ways and if we don’t “get-it” we won’t get it.

If you’re looking for a poorly contrived link to some service or product, there isn’t one of those either (not even a web link). I’d love to hear what you think though and listen to any stories you have. Please comment below and/or connect with me here

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